Wertheimer Box has many customers that need point-of-purchase displays to market their products in retail stores. At Wertheimer Box, we offer the expertise and creativity to design custom POP displays that achieve its customers’ goals:

  • Value
  • Marketability
  • Product Protection

Here are the proven 8 steps that we take to produce winning custom POP displays.

Step 1: Identify the POP Retail End-User(s) and Requirements

There are several questions we need to ask our customers when starting a new, custom point-of-purchase display. First, who is the end user for the display? Is it a retail store? Or is it a Warehouse Club store? Some chains (Lowes, Home Depot, Costco, Walmart, Sam’s Club, etc.) have specific requirements for the types and sizes of display they will accept in their stores. Wertheimer Box keeps these requirements electronically, so we know how to design the displays that comply with these requirements.

Step 2: Determine Whether the Product Will Ship, Packed in the Custom POP Display

Next, we will ask if the product ships with the display or separate? If separate, we can ship the display flat and the end user will set it up. If product ships with the display, the design of the display will include protection for the product that will be shipped with the display.

Step 3: Choose the Ideal POP Display Type

We then have to ask what type of display the customer will need. There are several options. Styles might include:

  • Floor display
  • End cap display (usually hangs on a rack), or a
  • Countertop display

If the customer needs a POP display for a club store, then we need to talk about ¼ pallet, ½ pallet, or a full pallet. Trays, support inserts, and pallet shrouds might be needed.

Step 4: Assess the Desired Quantity Per POP Display

Finally, we need to know the quantity of the product that will go into the display. The quantity is usually based on the pricing point the retail store wants so it can sell the product in its store.

Step 5: Design a Structural Prototype

After these questions are answered, our designers will get samples of the product and design a structural prototype of the display using our Artios CAD system.

Step 6: Obtain or Create the Artwork

Once the structural prototype of the display is approved, we move on to graphics. Either the customer supplies the artwork or we use our printing die suppliers to supply the artwork.

Step 7: Estimate the Cost

At the same time, our Estimating Department will work up pricing of the display based on quantity and graphics. We will need to know how many colors will be printed on the display. Wertheimer Box can flexographically print up to four colors.

We will also work up the cost of the cutting dies that will be needed to manufacture the display and the cost of the printing plates that will be needed to print the display.

Step 8: Manufacture the Custom POP Display

After the customer approves the final design and pricing, Wertheimer Box receives a purchase order from the customer to manufacture the display. Production lead time is usually between 10 days and 2 weeks. Allowing time for production and fulfillment is just one way you avoid difficulties with making your POP displays.


At Wertheimer Box, our goal is to enable successful sales of our customers’ products. By designing custom point-of-purchase (POP) displays that give our customers value, marketability and product protection, we satisfy our customers and make them more profitable


Doug Wertheimer

Since 2004, Doug Wertheimer has been the owner and president of Wertheimer Box, Corp. Under his tenure, the company has more than tripled in size. Doug grew up in the corrugated packaging industry and has 40+ years of experience in packaging solutions. He majored in history at the University of Wisconsin Madison. Wertheimer Box manufactures custom, printed corrugated boxes and corrugated point of purchase displays as well as standard boxes and packaging.

Get More Industry News Like This

Welcome to the Wertheimer Family! We'd like to keep you up to date with industry changes and news. Subscribe to receive our occasional news, updates and articles direct to your in-box.

Complete This Form to Subscribe