(Above) Structural Prototype Sample for a PDQ Tray POP Display

Wertheimer Box has many customers that need point-of-purchase displays to market their products in retail stores. At Wertheimer Box, we offer the expertise and creativity to design custom POP displays that achieve our customers’ goals:

• Value
• Marketability
• Product Protection

Here are 8 proven steps we take to produce successful custom POP displays.

Step 1: Identify the POP Retail End-User(s) and Requirements.

We need to ask our customers several questions when starting a new, custom point-of-purchase display.

First, who is the end user for the display? Is it a retail store? Or is it a Warehouse Club store? Some chains (Lowes, The Home Depot, Costco, Walmart, Sam’s Club, etc.) have specific requirements for the types and sizes of displays they will accept in their stores.

Wertheimer Box stores these requirements electronically, so we know how to design the displays that comply with these requirements.

Step 2: Determine Whether the Product Will Ship Within the Custom POP Display.

Next, we will ask if the product will be packed and shipped within the display or separately.

If the product ships within the display, the design of the display will include product protection.

If your products ship in a separate box, we can ship the display flat, and the end user will set it up.

Step 4: Assess the Desired Quantity Per POP Display.

Finally, we need to know the quantity of the product that will be packed in the display. The quantity is usually based on the pricing point the retail store wants so it can sell the product in its store.

Step 5: Design a Structural Prototype.

After these questions are answered, our designers will get product samples and design a structural prototype of the display using our Artios CAD system.

Step 6: Obtain or Create the Artwork.

Once the structural prototype of the display is approved, we move on to graphics. Either the customer supplies the artwork, or we use our printing die suppliers to supply the artwork.

We produce POP displays with designs for merchandising programs, including product launch displays, seasonal promotions, and single-product displays.

Step 7: Estimate the Cost.

At the same time, our Estimating Department will work up display pricing based on quantity and graphics. We need to know how many colors will be printed on the display. Wertheimer Box can flexographically print up to four colors.

We will also work up the cost of the cutting dies that will be needed to manufacture the display and the cost of the printing plates that will be needed to print the display.

Step 8: Manufacture the Custom POP Display.

After the customer approves the final design and pricing, Wertheimer Box receives a purchase order from the customer to manufacture the display. All of our POP displays are made in the USA.

Production lead time is usually between 10 days and 2 weeks. Allowing time for production and fulfillment is just one way you avoid difficulties with making your POP displays.

At Wertheimer Box, our goal is to enable successful sales of our customers’ products. By designing custom point-of-purchase (POP) displays that give our customers value, marketability and product protection, we satisfy our customers and make them more profitable