Are you a business entrepreneur or a product marketing manager about to launch a new product? Congratulations! It’s an exciting time, and the entire Wertheimer Box team is ready to help support you with all the facets required for managing the packaging of your product.

To get started, here are 15 packaging tips you’ll want to consider as you launch your new product.

1.      Plan your product’s packaging months in advance.

Lead time is important. Therefore, it’s best to contact your packaging supplier months before your product is rolling off the production line. We’ll need to consider a variety of factors, and while we can accommodate short turnaround times, you’ll sleep easier knowing all the details of your packaging have been ironed out months in advance.

2.      Understand that your boxes will be customized to your needs.

It’s been said, “Boxes don’t grow behind grocery stores.” Although we can make “standard” or stock shipping box sizes, the vast majority of our boxes and point-of-purchase displays are specifically designed to meet unique product specifications. We have extensive capabilities and make all sizes, colors, angles (or rounded corners), and die cuts needed.

3.      Consider your end-use customers when designing packaging.

Be able to tell us about your target market. Talk to your future customers. We can provide prototypes that you can market test.

Studies have shown that your product has just 7 seconds to make a good first impression.

Your shipping carton is part of your product. You’ll want to make a good first impression and ensure that the overall product experience is favorable for your customers.

4.      Be aware of your competition’s brand packaging.

Take a look at your competitor’s packaging. How can you improve the user experience? You’ll want to differentiate the look and feel of your brand’s packaging.

5.      Be sure your packaging sells your products.

It may go without saying, but the packaging should help to sell your products. What will create the most visual interest? Which packaging will attract customers to your product—instead of your competitor’s product? What will influence them to actually buy your product?

At Wertheimer Box, we produce corrugate packaging of all colors, strengths, and sizes. We also have extensive custom printing capabilities on corrugate. We can create a unique brand experience for your market.

6.      Keep your packaging design simple.

A simple design is almost always preferable to a busy hodge-podge of labels and colors. Likewise, a clear, readable font is essential. With just seven seconds to make that first impression, you want to communicate clearly to your customers.

7.      Include both packaging and product use instructions.

Identify what your transportation company, retailers, and customers will need to know to handle your packaging and use your product.

8.      Ensure that your packaging protects your products.

At Wertheimer Box, we employ an entire team of structural designers. They’ll consider factors such as size, durability, strength, shelf space, and safety.

In that way, your product is protected, and the packaging won’t be easily damaged if someone drops it. A box of feather dusters is not going to need the same strength as a box of paint cans. Learn more about the different types of corrugated boards.

9.      Know how your products will be transported.

Transportation companies, such as FedEx and UPS, each have their own mandatory packaging requirements. At Wertheimer Box, we’re aware of these constraints and can help you be compliant, so that your products will fit on a pallet.

10. Be aware of retailer packaging specifications.

Similarly, retailers, such as Amazon, Costco, Target, Walmart, and others, require special sizing and packaging requirements. Wertheimer Box employees will work with you to ensure that your products will be able to be placed on the shelves where you need them.

11. Consider point-of-purchase displays.

Attractive retail product displays can help you sell more products. Moreover, display packaging is one of the most cost-effective forms of advertising.

Harvard Business Review points out that the last 5% of effort (rather than the first 95%) can make the difference between success and failure of a product: In consumer marketing, that last 5% manifests itself at the point of purchase, immediately before consumers choose what to buy.

12. Consider the environment.

Paper or plastic? At Wertheimer Box, we focus on sustainability.

• 78% of corrugated boxes are recovered for recycling
• 93% of our supplied corrugate comes from the Sustainable Forest Industry Initiative (SFI)
• 100% of our corrugated trimmings are recycled

EPA statistics reveal that the recycling rate for corrugated boxes is 88.4% far exceeding the average recycling rate of 50.1% of packaging and containers. By contrast, the recycling rate of plastic bottles and jars is just 29.1%

13. Make your packaging efficient and economical.

We’ll help you balance your objectives. You’ll want your box to be economical and fit within your brand’s budget, but also durable and in keeping with the quality of your brand.

14. Know that we’re here to help you.

Wertheimer Box has been in the packaging business for 85+ years. This uniquely enables us to help you in a variety of ways.

First, we’re able to help you design packaging that meets your product’s unique needs. Our team of graphic and structural designers can help you create the brand look and feel that will make your product successful.

In addition, we’ll share with you what various retailers and shippers require. We’re familiar with quality and regulatory standards across a variety of industries.

What’s more, we also have relationships within the industry. For example, if you need packaging that we don’t make at Wertheimer Box (e.g., chipboard folding boxes, bottlers, etc.), we’ll introduce you to people who can help you.

We’ve got your back.

15. You’ve got this.

You may be new to your business or your role, but we’re here to help ensure that your product launch and your packaging are successful. You’ve got this.